LAST BLOG

I’ve had a lot of fun blogging. And I’ve thoroughly enjoyed the comments I’ve received from readers, especially when I hear that I’ve been able to help them get better results. However…

…with a heavy work schedule, a newsletter that I want to get out more frequently, and magazine articles that I’m being asked to write, I’ve come to the conclusion that something has to give.

And I’ve decided that it should be the weekly blog.

I’ll revisit the situation before fall so you might want to check back around Labour Day. But in the meantime, why not subscribe to my Rants ‘N Raves newsletter? Sign up by writing me at: symbiomarketing@telus.net

Thanks for being a loyal Direct Marketing Weekly reader. I hope we connect in future through the newsletter. With many thanks, I remain…

Dr. Bob

http://www.symbiomarketing.com

Nothing In It For Me

I really like the financial institution that I deal with.

I really like their advertising.

But there was some creative bankruptcy present when they developed a booklet asking customers to vote for their new board of directors.

The cover depicted a ballot box featuring the headline, “How can you help us?”

Why would I want to know how to help them? It’s not like a charity that will give assistance to others when I help the organization. Sorry, Mr. Banker it’s not my job to help you; it’s your job to help me.

Worse, inside they announced that I could win a $3000 deposit just for voting. Now, that interests me. So why wasn’t that blasted across the front cover?!

I’m tempted to cast my ballot and receive an entry in their sweepstakes, because I’m betting that they’ll receive few others…thereby increasing my odds. But that would would encourage them to continue with their self-absorbed ways.

And the only person in this relationship who should be self-absorbed is their customer…

Dr. Bob

P.S. A new issue of my Rants “n Raves newsletter will be going out soon. If you’re not yet a subscriber, email me at…
symbiomarketing@telus.net

http://www.symbiomarketing.com