Nothing In It For Me

I really like the financial institution that I deal with.

I really like their advertising.

But there was some creative bankruptcy present when they developed a booklet asking customers to vote for their new board of directors.

The cover depicted a ballot box featuring the headline, “How can you help us?”

Why would I want to know how to help them? It’s not like a charity that will give assistance to others when I help the organization. Sorry, Mr. Banker it’s not my job to help you; it’s your job to help me.

Worse, inside they announced that I could win a $3000 deposit just for voting. Now, that interests me. So why wasn’t that blasted across the front cover?!

I’m tempted to cast my ballot and receive an entry in their sweepstakes, because I’m betting that they’ll receive few others…thereby increasing my odds. But that would would encourage them to continue with their self-absorbed ways.

And the only person in this relationship who should be self-absorbed is their customer…

Dr. Bob

P.S. A new issue of my Rants “n Raves newsletter will be going out soon. If you’re not yet a subscriber, email me at…
symbiomarketing@telus.net

http://www.symbiomarketing.com