TWO CENTS WORTH+EXCEPTION+BYE
MY TWO CENTS WORTH
In my March 3rd blog, I took the Multiple Sclerosis Society of Canada to task for committing the same verbal faux pas as UNICEF had done the year before.
In the case of MS, they’d sent me an envelope with a 5-cent piece showing through a second window, accompanied by the teaser, “This nickel can help end MS.” (UNICEF used to say, “This nickel could save a child’s life.”)
To teasers like the forementioned, I said, “Then why send it to me?”
UNICEF got the message a year ago and changed their verbiage. Now MS has too. Their latest nickel mailing reads, “Can a nickel really help MS?”
TIP: Listen to Dr. Bob.
AN EXCEPTION TO MY PRESCRIPTION
I always encourage non-profit organizations to feature their logo when mailing to donors. After all, your donors are your friends. They should be happy to hear from you.
But here’s an exception...
Last week I received a package featuring the words “Help…end the suffering” on the OE, but with no logo. I opened it up to discover that it was from the Crohn’s & Colitis Foundation.
I used to donate to them but haven’t in a while. They probably figured, “Bob hasn’t been responding when he sees that we’re mailing him. He’s probably chucking our mail as soon as he sees it’s from us. Let’s trick him into opening this mailing by not revealing who we are.”
And it worked.
The letter recognizes that I’ve donated in the past and asks me to do so again. And now that I’ve been re-exposed to them, I think I will.
TIP: Before relegating Lapsed donors to the Prospect File, try doing what Crohn’s & Colitis did – send them an OE without your logo on it.
BYE
Your blogger is busy…needs to get his overdue newsletter out (get in touch if you’re not on the list)…and wants to enjoy some of the summer weather. So yours truly is suspending this blog till Labour Day.
Thanks for being a loyal reader. Enjoy your summer. And come back on September 1st to see what DM is either frustrating or impressing…
Dr. Bob
symbiomarketing@telus.net
In my March 3rd blog, I took the Multiple Sclerosis Society of Canada to task for committing the same verbal faux pas as UNICEF had done the year before.
In the case of MS, they’d sent me an envelope with a 5-cent piece showing through a second window, accompanied by the teaser, “This nickel can help end MS.” (UNICEF used to say, “This nickel could save a child’s life.”)
To teasers like the forementioned, I said, “Then why send it to me?”
UNICEF got the message a year ago and changed their verbiage. Now MS has too. Their latest nickel mailing reads, “Can a nickel really help MS?”
TIP: Listen to Dr. Bob.
AN EXCEPTION TO MY PRESCRIPTION
I always encourage non-profit organizations to feature their logo when mailing to donors. After all, your donors are your friends. They should be happy to hear from you.
But here’s an exception...
Last week I received a package featuring the words “Help…end the suffering” on the OE, but with no logo. I opened it up to discover that it was from the Crohn’s & Colitis Foundation.
I used to donate to them but haven’t in a while. They probably figured, “Bob hasn’t been responding when he sees that we’re mailing him. He’s probably chucking our mail as soon as he sees it’s from us. Let’s trick him into opening this mailing by not revealing who we are.”
And it worked.
The letter recognizes that I’ve donated in the past and asks me to do so again. And now that I’ve been re-exposed to them, I think I will.
TIP: Before relegating Lapsed donors to the Prospect File, try doing what Crohn’s & Colitis did – send them an OE without your logo on it.
BYE
Your blogger is busy…needs to get his overdue newsletter out (get in touch if you’re not on the list)…and wants to enjoy some of the summer weather. So yours truly is suspending this blog till Labour Day.
Thanks for being a loyal reader. Enjoy your summer. And come back on September 1st to see what DM is either frustrating or impressing…
Dr. Bob
symbiomarketing@telus.net
posted by DoctorBob | 6:56 PM
