NO 'THANKS' + WHO ARE YOU?
NO ‘THANKS’
If you subscribe to my newsletter, you’ll know that I ran a Receipt Race with nonprofit organizations in November.
On the 12th of that month I made donations to 12 organizations, then waited to see which ones were quickest at getting back to me with a receipt and thank-you note.
The hands-down winner was the Canadian Cancer Society, which gave me my receipt within 8 days. UNHCR, which I mentioned in last week’s blog, took 56 days to respond. But bad as that sounds – there’s one charity that I STILL haven’t heard from…more than 2 months later!
And, if you're interested, there was as big a gap in the quality of thank-you packages as there was between the time frames.
Tip – if you’re a nonprofit organization, get your receipts out ASAP. Forget about holding onto them until you can send them out en masse to qualify for a postage discount. You’ll end up saving pennies and costing yourself dollars.
WHO ARE YOU?
Last week I got an email from an organization called The Canada 20/20 Panel.
Who are they, you ask? I don’t know!
They say that I agreed to join their panel and share my opinions on various and sundry topics. But if I ever did agree, it was so long ago that I’ve forgotten. Maybe they did once have me in the palm of their survey hands, but not now.
Tip – when you sign someone up for something, whether it’s to subscribe to your newsletter or to receive promotional news, get back to respondents FAST. Wait months or even weeks and people forget what they’ve agreed to. They even forget who you are. Like…
Dr. Bob
symbiomarketing@telus.net
If you subscribe to my newsletter, you’ll know that I ran a Receipt Race with nonprofit organizations in November.
On the 12th of that month I made donations to 12 organizations, then waited to see which ones were quickest at getting back to me with a receipt and thank-you note.
The hands-down winner was the Canadian Cancer Society, which gave me my receipt within 8 days. UNHCR, which I mentioned in last week’s blog, took 56 days to respond. But bad as that sounds – there’s one charity that I STILL haven’t heard from…more than 2 months later!
And, if you're interested, there was as big a gap in the quality of thank-you packages as there was between the time frames.
Tip – if you’re a nonprofit organization, get your receipts out ASAP. Forget about holding onto them until you can send them out en masse to qualify for a postage discount. You’ll end up saving pennies and costing yourself dollars.
WHO ARE YOU?
Last week I got an email from an organization called The Canada 20/20 Panel.
Who are they, you ask? I don’t know!
They say that I agreed to join their panel and share my opinions on various and sundry topics. But if I ever did agree, it was so long ago that I’ve forgotten. Maybe they did once have me in the palm of their survey hands, but not now.
Tip – when you sign someone up for something, whether it’s to subscribe to your newsletter or to receive promotional news, get back to respondents FAST. Wait months or even weeks and people forget what they’ve agreed to. They even forget who you are. Like…
Dr. Bob
symbiomarketing@telus.net
posted by DoctorBob | 1:07 AM
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