WHAT GIFT? + NO-KEY
YOU CALL THAT A GIFT?
A non-profit organization sent me a package with an OE teaser reading, "Special 50th Anniversary Gift Enclosed!" Eager with anticipation of what kind of present they were bestowing upon me, I tore into the envelope.
Lunchbag letdown!
Inside all I found was a letter, a BRE and a note pad featuring the organization's logo, contact info and slogan. Each page of the pad was a to-do list. And the first 'to do' on each page was already filled in – a reminder for me to send THEM "a special 50th Anniversary gift."
I like the work that this organization does and I'd like to help them out. But there's no way I can send them a donation. It would just encourage them to continue building up prospects' hopes, then dashing them.
LOW KEY vs NO KEY
I received an invitation size envelope that intrigued me. And, like the previously mentioned package, it disappointed me.
For starters in the intrigue area, my name and address were printed in red. And the upper left corner read, "The Mountain, Framingham, MA" which had me thinking the package was from a mountain resort in Maine.
But overprinting the international mail postal indicia was a cancellation by the post office that read, "N'oublions Pas/Lest We Forget" – the bilingual Canadian slogan for Remembrance Day. And the back had a full return address: "Bose" and a Canadian address.
Who was this from, I wondered? And who was sending it?
It only featured one small enclosure – a small card with front copy that read, "Be among the first to know", accompanied by a blurred photo of something. A string of pearls? A line of night time traffic?
The back copy gave me the answers. It was from the Bose speaker store and they were inviting me to check out their 'new product event' on two dates. That should be exciting news. But it sure didn't look like it, visually, or sound like it verbally.
MAYBE I could understand a very upscale jewellery store being so low key. But an audio speaker store? Who do they think they're kidding? Not...
Dr. Bob
symbiomarketing@telus.net
A non-profit organization sent me a package with an OE teaser reading, "Special 50th Anniversary Gift Enclosed!" Eager with anticipation of what kind of present they were bestowing upon me, I tore into the envelope.
Lunchbag letdown!
Inside all I found was a letter, a BRE and a note pad featuring the organization's logo, contact info and slogan. Each page of the pad was a to-do list. And the first 'to do' on each page was already filled in – a reminder for me to send THEM "a special 50th Anniversary gift."
I like the work that this organization does and I'd like to help them out. But there's no way I can send them a donation. It would just encourage them to continue building up prospects' hopes, then dashing them.
LOW KEY vs NO KEY
I received an invitation size envelope that intrigued me. And, like the previously mentioned package, it disappointed me.
For starters in the intrigue area, my name and address were printed in red. And the upper left corner read, "The Mountain, Framingham, MA" which had me thinking the package was from a mountain resort in Maine.
But overprinting the international mail postal indicia was a cancellation by the post office that read, "N'oublions Pas/Lest We Forget" – the bilingual Canadian slogan for Remembrance Day. And the back had a full return address: "Bose" and a Canadian address.
Who was this from, I wondered? And who was sending it?
It only featured one small enclosure – a small card with front copy that read, "Be among the first to know", accompanied by a blurred photo of something. A string of pearls? A line of night time traffic?
The back copy gave me the answers. It was from the Bose speaker store and they were inviting me to check out their 'new product event' on two dates. That should be exciting news. But it sure didn't look like it, visually, or sound like it verbally.
MAYBE I could understand a very upscale jewellery store being so low key. But an audio speaker store? Who do they think they're kidding? Not...
Dr. Bob
symbiomarketing@telus.net
posted by DoctorBob | 9:31 AM
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