POSTAGE, CLEAR QUALITY, CHARITY & BUSINESS
OFFICIAL INDICIA OF…
The Canadian Diabetes Association (CDA) sent me an interesting package: a 5-3/4 X 7-1/4 outer envelope featuring a shot of a red ribbon and, inside, several holiday cards.
But it wasn’t the package per se that caught my imagination. It was the postage area.
Beside the Canada Post indicia, the CDA had its own – a fine black circle with their name in it. It looked as official as the post office’s indicia, which gave the OE an air of authority and of being something special…maybe special enough to open up.
CLEAR QUALITY
I guess I’m a sucker for glassine and plastic.
I received a 5-1/4 X 12-1/4 glassine envelope with my name and address, a teaser and the postal indicia printed right onto it. And I was hooked. I just had to open it up.
Inside was a cardboard sleeve with glassine windows on the front and back. Showing through one was a shot of a high-rise building and, through the other, a photo of the Vancouver skyline.
Beside the city shot, there was a cutaway area where you could use your fingers to slide out the enclosure.
I couldn’t resist and pulled out a 4-3/4 X 36 folder promoting a new condo building. One side had all the sales details. The other was a panoramic shot of Vancouver and the harbour where the building would be constructed – a three foot beauty shot.
But the niftiness of the package didn’t end there. For good measure, the letter – an invitation to attend a preview – was written on plastic. How cool is that!
BUSINESS SENSE AND CHARITABLE THOUGHTS
The Mouth and Foot Painting Artists organization sent me a sample calendar featuring paintings that had been done by their members…by holding a paint brush either in a hand or between toes.
It wasn’t a freemium to guilt me into making a charitable donation (the organization isn’t a charity). It really was a sample to entice me to purchase more of their calendars or some greeting cards, in support of their artists.
They did all the right things, from having one of their artists hand-write the covering letter in blue ink to including that sample. The only thing I found strange was that their prices included shipping and handling.
People are used to adding S&H to the posted price of anything they’re going to buy via mail. So when you see that the MFPA is charging $12.45 for a calendar, you mentally start figuring the total cost will be something like $18. But, no, $12.45 is all-inclusive.
I wonder how many prospective buyers won’t order just because of the organization’s rogue pricing structure. If you have an opinion, feel free to share it with…
Dr. Bob
symbiomarketing@telus.net
The Canadian Diabetes Association (CDA) sent me an interesting package: a 5-3/4 X 7-1/4 outer envelope featuring a shot of a red ribbon and, inside, several holiday cards.
But it wasn’t the package per se that caught my imagination. It was the postage area.
Beside the Canada Post indicia, the CDA had its own – a fine black circle with their name in it. It looked as official as the post office’s indicia, which gave the OE an air of authority and of being something special…maybe special enough to open up.
CLEAR QUALITY
I guess I’m a sucker for glassine and plastic.
I received a 5-1/4 X 12-1/4 glassine envelope with my name and address, a teaser and the postal indicia printed right onto it. And I was hooked. I just had to open it up.
Inside was a cardboard sleeve with glassine windows on the front and back. Showing through one was a shot of a high-rise building and, through the other, a photo of the Vancouver skyline.
Beside the city shot, there was a cutaway area where you could use your fingers to slide out the enclosure.
I couldn’t resist and pulled out a 4-3/4 X 36 folder promoting a new condo building. One side had all the sales details. The other was a panoramic shot of Vancouver and the harbour where the building would be constructed – a three foot beauty shot.
But the niftiness of the package didn’t end there. For good measure, the letter – an invitation to attend a preview – was written on plastic. How cool is that!
BUSINESS SENSE AND CHARITABLE THOUGHTS
The Mouth and Foot Painting Artists organization sent me a sample calendar featuring paintings that had been done by their members…by holding a paint brush either in a hand or between toes.
It wasn’t a freemium to guilt me into making a charitable donation (the organization isn’t a charity). It really was a sample to entice me to purchase more of their calendars or some greeting cards, in support of their artists.
They did all the right things, from having one of their artists hand-write the covering letter in blue ink to including that sample. The only thing I found strange was that their prices included shipping and handling.
People are used to adding S&H to the posted price of anything they’re going to buy via mail. So when you see that the MFPA is charging $12.45 for a calendar, you mentally start figuring the total cost will be something like $18. But, no, $12.45 is all-inclusive.
I wonder how many prospective buyers won’t order just because of the organization’s rogue pricing structure. If you have an opinion, feel free to share it with…
Dr. Bob
symbiomarketing@telus.net
posted by DoctorBob | 9:59 AM
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