PARKINSONS & PERCENTAGE RATES
PARKINSONS HITS TWICE
Early last week, I received a package about the Parkinsons Society’s “2007 Superwalk for Parkinsons”. They were looking for me to either take part in their annual walk in order to raise money for the cause, or to make a donation in support of it.
A few days later I received a different package from the same organization. My immediate reaction was that these people were too pushy by half, hitting me up twice in one week.
But when I read the enclosed letter, my feelings changed.
That’s because, in the postscript, they said that I would soon be receiving a mailing about the Superwalk…and that if I didn’t want to wait for it, I could send a donation now.
What an excellent way to deliver a one-two punch.
It’s just too bad that the post office sent the packages in reverse order.
PERCENTAGE RATES
The majority of the financial services pitches I receive are either post cards or #10 packages. That’s why I found an unaddressed mailing from a local credit union to be so refreshing.
The card they sent measures 6” X 6” and is fairly thick. Plus, on the cover – along with a headline reading, “Discover Your Great Rate” – there’s a dotted area, indicating a pull tab. When you open it, you see the great rate that they’re pushing.
They also knew not to leave things to chance, in case I read the other side first. It’s headline spells out their appeal: “Hurry in for your great rate on an 18-month term deposit.”
It’s not a brilliant piece. It’s not going to win any awards. But because it follows some time-tested rules and adds a touch of imagination, it’s sure to drive in some customers.
And since the rate is pretty good, it might even generate some business from…
Dr. Bob
b_knight@telus.net
http://www.symbiomarketing.com
(It’s the web site for non-profits; the one for commercial organizations will be up in a few months)
Early last week, I received a package about the Parkinsons Society’s “2007 Superwalk for Parkinsons”. They were looking for me to either take part in their annual walk in order to raise money for the cause, or to make a donation in support of it.
A few days later I received a different package from the same organization. My immediate reaction was that these people were too pushy by half, hitting me up twice in one week.
But when I read the enclosed letter, my feelings changed.
That’s because, in the postscript, they said that I would soon be receiving a mailing about the Superwalk…and that if I didn’t want to wait for it, I could send a donation now.
What an excellent way to deliver a one-two punch.
It’s just too bad that the post office sent the packages in reverse order.
PERCENTAGE RATES
The majority of the financial services pitches I receive are either post cards or #10 packages. That’s why I found an unaddressed mailing from a local credit union to be so refreshing.
The card they sent measures 6” X 6” and is fairly thick. Plus, on the cover – along with a headline reading, “Discover Your Great Rate” – there’s a dotted area, indicating a pull tab. When you open it, you see the great rate that they’re pushing.
They also knew not to leave things to chance, in case I read the other side first. It’s headline spells out their appeal: “Hurry in for your great rate on an 18-month term deposit.”
It’s not a brilliant piece. It’s not going to win any awards. But because it follows some time-tested rules and adds a touch of imagination, it’s sure to drive in some customers.
And since the rate is pretty good, it might even generate some business from…
Dr. Bob
b_knight@telus.net
http://www.symbiomarketing.com
(It’s the web site for non-profits; the one for commercial organizations will be up in a few months)
posted by DoctorBob | 8:58 AM
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