Monday, July 2, 2007
SUMMER BREAK COMING
Your Doctor of DM is going to be away from mid-July till the end of the month. That leaves the potential for having a new posting next Monday. However, I've injected myself with a dose of reality – between now and departure day, I'm going to be busy doing approximately 809 other things that simply must be finished before I leave.
So there will be no blog next week. But I look forward to seeing you here on Monday, August 6th.
RANTS EN ROUTE
Either just before going away or just after returning, I'll be putting out the next issue of Rants 'N Raves. If you're not yet a subscriber, ask to be put onto the list: b_knight@telus.net
65 ROSES
In the mid-1960s, a 3 year-old boy inadvertently created an icon for a charity...the kind that most organizations would be willing to invest a small fortune developing.
Unable to pronounce 'cystic fibrosis', he called it '65 Roses'. Today, the term and the rose form the centrepiece of fundraising efforts for cystic fibrosis-focused organizations in the Canada, the US, Australia and likely many other countries.
I received a rose-emblazoned package from the Canadian Cystic Fibrosis Foundation that caught my attention for a reason beyond the graphics – it was a lumpy.
Normally, I'd tear into such a package, wanting to know what was causing the package's thickness. But the CF people told me via the teaser that I was being gifted with a pen, personalized notepad and address labels. So the intrigue was gone.
Nevertheless, I opened the package. And I'm glad I did.
It's very well written from beginning to end. The address labels are high quality, as is the note pad. And they've included a buck slip with meaningful information: stats about CF, how they spend their (donors') money and an explanation of why they send gifts in the mail.
Everything's presented in an honest, matter-of-fact way that makes you like the organization, even if you've never dealt with them before.
But there are two things that bother me:
(1) The aforementioned business of mailing a lumpy, but explaining on the OE why the package has lumps. I wonder if they've tested the package with and without the teaser.
(2) The envelope is covered with red roses, front and back. My address labels feature roses. My personalized note pad has photographic bouquets of roses, top and bottom.
Maybe I'm insecure about my masculinity, but I don't think I'm going to feel comfortable sending notes to my bar buddies on floral paper. I don't even think I have it in me to use the address labels, unless it's when when sending a card to my wife on Valentine's Day.
Call me sexist, but my guess is that this package will work a lot better with women than men.
But the mailing is so good and the cause is so worthwhile, the organization's going to receive a donation from...
Dr. Bob
b_knight@telus.net
Your Doctor of DM is going to be away from mid-July till the end of the month. That leaves the potential for having a new posting next Monday. However, I've injected myself with a dose of reality – between now and departure day, I'm going to be busy doing approximately 809 other things that simply must be finished before I leave.
So there will be no blog next week. But I look forward to seeing you here on Monday, August 6th.
RANTS EN ROUTE
Either just before going away or just after returning, I'll be putting out the next issue of Rants 'N Raves. If you're not yet a subscriber, ask to be put onto the list: b_knight@telus.net
65 ROSES
In the mid-1960s, a 3 year-old boy inadvertently created an icon for a charity...the kind that most organizations would be willing to invest a small fortune developing.
Unable to pronounce 'cystic fibrosis', he called it '65 Roses'. Today, the term and the rose form the centrepiece of fundraising efforts for cystic fibrosis-focused organizations in the Canada, the US, Australia and likely many other countries.
I received a rose-emblazoned package from the Canadian Cystic Fibrosis Foundation that caught my attention for a reason beyond the graphics – it was a lumpy.
Normally, I'd tear into such a package, wanting to know what was causing the package's thickness. But the CF people told me via the teaser that I was being gifted with a pen, personalized notepad and address labels. So the intrigue was gone.
Nevertheless, I opened the package. And I'm glad I did.
It's very well written from beginning to end. The address labels are high quality, as is the note pad. And they've included a buck slip with meaningful information: stats about CF, how they spend their (donors') money and an explanation of why they send gifts in the mail.
Everything's presented in an honest, matter-of-fact way that makes you like the organization, even if you've never dealt with them before.
But there are two things that bother me:
(1) The aforementioned business of mailing a lumpy, but explaining on the OE why the package has lumps. I wonder if they've tested the package with and without the teaser.
(2) The envelope is covered with red roses, front and back. My address labels feature roses. My personalized note pad has photographic bouquets of roses, top and bottom.
Maybe I'm insecure about my masculinity, but I don't think I'm going to feel comfortable sending notes to my bar buddies on floral paper. I don't even think I have it in me to use the address labels, unless it's when when sending a card to my wife on Valentine's Day.
Call me sexist, but my guess is that this package will work a lot better with women than men.
But the mailing is so good and the cause is so worthwhile, the organization's going to receive a donation from...
Dr. Bob
b_knight@telus.net
posted by DoctorBob | 11:22 AM
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