Monday, May 7, 2007
Before I get started on what I've received in the mail, here's what you can receive from me: my Rants 'N Raves newsletter. I plan to put out the next issue this week.
If you're not yet a subscriber and want to get it, email me at: b_knight@telus.net
WHEN WILL THEY LEARN?
I've ranted before about a particular non-profit that keeps sending me the same acquisition piece every few months. Last week I received it for what must be the 9th time.
I didn't respond the first eight times. I can't fathom why they think I'm going to donate this time.
What is it they say about crazy people expecting different results from doing the same thing?
SHIPSHAPES
The latest issue of Direct Marketing News contained a really cool insert. It's from Innovative Graphics which is pushing specially shaped, plasticized mail pieces.
Their promo piece was, appropriately enough, an oddly shaped hunk of clear plastic with visuals and copy printed on it. It immediately gets your attention because of its weight. And it immediately demonstrates how effective their product – since you've noticed it, they hardly have to tell you that their ShipShapes work.
From a demonstration standpoint, it reminds me of a billboard that Elmer's Glue ran many years ago. The billboard looked like part of the paper was peeling off. The headline: Quick! Get the Elmer's Glue.
The ShipShapes insert also reminded me of a promo letter I wrote and produced for a plastics manufacturer – we printed it on plastic.
CMA A-OK
Finally! An advertising awards show put out information and an invitation that's actually useful to prospective attendees – and readable – instead of a salve to the ego of applause-starved designers.
You know what they're usually like – full of cutesy copy that leaves you wondering what the show is all about or what you might learn. The graphics are typically overdone to the point where they steal attention from the relevant details about the show. And invariably he or she uses unreadable fonts, tiny type and enough eye-fatiguing reverse type to send you hustling to the nearest ophthalmologist.
But the Canadian Marketing Association this year demonstrates how such shows should be promoted. They've used a 5X10 brochure that's clean, colourful and communicative.
It's easy to find the sections you're after. It's easy to learn everything you need to know. It's easy to read!
It's so good, they should feature their own brochure in the CMA Awards for 2007. At least that's the opinion of...
Dr. Bob
b_knight@telus.net
If you're not yet a subscriber and want to get it, email me at: b_knight@telus.net
WHEN WILL THEY LEARN?
I've ranted before about a particular non-profit that keeps sending me the same acquisition piece every few months. Last week I received it for what must be the 9th time.
I didn't respond the first eight times. I can't fathom why they think I'm going to donate this time.
What is it they say about crazy people expecting different results from doing the same thing?
SHIPSHAPES
The latest issue of Direct Marketing News contained a really cool insert. It's from Innovative Graphics which is pushing specially shaped, plasticized mail pieces.
Their promo piece was, appropriately enough, an oddly shaped hunk of clear plastic with visuals and copy printed on it. It immediately gets your attention because of its weight. And it immediately demonstrates how effective their product – since you've noticed it, they hardly have to tell you that their ShipShapes work.
From a demonstration standpoint, it reminds me of a billboard that Elmer's Glue ran many years ago. The billboard looked like part of the paper was peeling off. The headline: Quick! Get the Elmer's Glue.
The ShipShapes insert also reminded me of a promo letter I wrote and produced for a plastics manufacturer – we printed it on plastic.
CMA A-OK
Finally! An advertising awards show put out information and an invitation that's actually useful to prospective attendees – and readable – instead of a salve to the ego of applause-starved designers.
You know what they're usually like – full of cutesy copy that leaves you wondering what the show is all about or what you might learn. The graphics are typically overdone to the point where they steal attention from the relevant details about the show. And invariably he or she uses unreadable fonts, tiny type and enough eye-fatiguing reverse type to send you hustling to the nearest ophthalmologist.
But the Canadian Marketing Association this year demonstrates how such shows should be promoted. They've used a 5X10 brochure that's clean, colourful and communicative.
It's easy to find the sections you're after. It's easy to learn everything you need to know. It's easy to read!
It's so good, they should feature their own brochure in the CMA Awards for 2007. At least that's the opinion of...
Dr. Bob
b_knight@telus.net
posted by DoctorBob | 3:51 PM
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