Monday, April 2, 2007
A PITY ABOUT CITI
I don't know whether the CitiBank credit card is good or not. But I'm not going to be finding out from personal experience.
About 10 days ago my wife received a solicitation from them, offering .9% interest on balance transfers. I received a similar one from them last week. But they're offering me balance transfers at 0%.
I guess I should be flattered that they're so anxious for my business that they're willing to give me a better offer than my wife. But I feel like they're treating her as a second-class citizen. And they've never even met her!
So this supportive husband is going to say no to Mr. Citi, at least until he begins treating us equally...or learns to de-dup by address.
OK TO RP
A big thumbs up to RP Graphics Group for the folder they included in Direct Marketing News's polybag.
It's a 4 colour piece featuring a shot of a seeds bag with the words, "Bob, your seeds have arrived!" (Being an astute DM recipient, I presume that yours will read, "Jason, your seeds have arrived" if your name's Jason, or "Emily, your seeds have arrived" if your name is Emily...)
When you open up the folder, there's a pop-up of a tree. On the branches are various areas that they're involved in: variable colour printing, inserting, clip sealing, trimming, etc.
The back reads, "Everything Knight & Associates needs to sow the seeds of a successful direct mail program." Cool!
DOUBLE-BARRELED TURN-OFF
You'd think companies would know enough to hire professionals for their promotional work...especially when they're in the advertising business themselves!
Plus, being in the business, their materials are going to professional ad people who are very tough critics when it comes to the promos they receive.
I get the feeling that the culprit company is small so I'm not going to reveal their name. But let me fill you in on two counter-productive disasters they created for themselves within the span of 8 days.
#1: They sent me a lengthy email telling me that they're going to be visiting Vancouver soon. They asked if I (and everybody else on their list) can recommend some events they could go to where they could promote their product.
For one thing, I don't know these guys from Adam so I'm not about to spend my time helping them drum up business on my turf.
Plus, by asking, they're demonstrating that they don't know my market. Why would I want to trust my business to a company that's so unknowledgeable about the area where I work?
#2: A mere 8 days later, I received another email from them. In this case, I know who every recipient was...because the sender only "cc'd" the mailing list instead of blind carbon copying them.
The list of names and email addresses fills an entire 8-1/2 X 11 page.
Now if I want to approach anybody on the list, I can. And anybody on the list who wants to solicit me can do the same...all because a company in the advertising field is too cheap to hire people who know what they're doing.
That's enough to get into anybody's bad book. And it's certainly enough to be permanently blacklisted by...
Dr. Bob
b_knight@telus.net
I don't know whether the CitiBank credit card is good or not. But I'm not going to be finding out from personal experience.
About 10 days ago my wife received a solicitation from them, offering .9% interest on balance transfers. I received a similar one from them last week. But they're offering me balance transfers at 0%.
I guess I should be flattered that they're so anxious for my business that they're willing to give me a better offer than my wife. But I feel like they're treating her as a second-class citizen. And they've never even met her!
So this supportive husband is going to say no to Mr. Citi, at least until he begins treating us equally...or learns to de-dup by address.
OK TO RP
A big thumbs up to RP Graphics Group for the folder they included in Direct Marketing News's polybag.
It's a 4 colour piece featuring a shot of a seeds bag with the words, "Bob, your seeds have arrived!" (Being an astute DM recipient, I presume that yours will read, "Jason, your seeds have arrived" if your name's Jason, or "Emily, your seeds have arrived" if your name is Emily...)
When you open up the folder, there's a pop-up of a tree. On the branches are various areas that they're involved in: variable colour printing, inserting, clip sealing, trimming, etc.
The back reads, "Everything Knight & Associates needs to sow the seeds of a successful direct mail program." Cool!
DOUBLE-BARRELED TURN-OFF
You'd think companies would know enough to hire professionals for their promotional work...especially when they're in the advertising business themselves!
Plus, being in the business, their materials are going to professional ad people who are very tough critics when it comes to the promos they receive.
I get the feeling that the culprit company is small so I'm not going to reveal their name. But let me fill you in on two counter-productive disasters they created for themselves within the span of 8 days.
#1: They sent me a lengthy email telling me that they're going to be visiting Vancouver soon. They asked if I (and everybody else on their list) can recommend some events they could go to where they could promote their product.
For one thing, I don't know these guys from Adam so I'm not about to spend my time helping them drum up business on my turf.
Plus, by asking, they're demonstrating that they don't know my market. Why would I want to trust my business to a company that's so unknowledgeable about the area where I work?
#2: A mere 8 days later, I received another email from them. In this case, I know who every recipient was...because the sender only "cc'd" the mailing list instead of blind carbon copying them.
The list of names and email addresses fills an entire 8-1/2 X 11 page.
Now if I want to approach anybody on the list, I can. And anybody on the list who wants to solicit me can do the same...all because a company in the advertising field is too cheap to hire people who know what they're doing.
That's enough to get into anybody's bad book. And it's certainly enough to be permanently blacklisted by...
Dr. Bob
b_knight@telus.net
posted by DoctorBob | 2:07 PM
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