Monday, February 19, 2007
MISSED A BLOG
Here's a Thank You to readers who wrote about there being no Dr. Bob blog last Monday. I then posted an explanation, saying that it would be back on the 19th at the latest. But somehow that post didn't stay up. Maybe it's because I've upgraded the blog to a newer version. And who knows – maybe it will appear again.
GAINED AN ARTICLE
The latest issue of Canadian Fundraiser Enews features an article by your scribe. To read it, go to:
http://www.canadianfundraiser.com/newsletter/article.asp?ArticleID=2215
FISHING FOR NEW CUSTOMERS
The most recent issue of DM News came with some enclosures, including an extremely impressive one from RP Graphics.
It's die cut in the shape of a fishing tackle box, and printed to look like one. The front reads, "Bob 'tackle' your DM effectively!" The reverse reads, "Everything Knight & Associates needs to land the BIG one!"
This is a vey inviting piece on the outside and it doesn't disappoint when you open up the 'box'.
It shows an array of fishing lures, each one supposedly designed to help in a different situation, e.g. Variable Colour Print, Personal URLs, etc. There are a few more appropriate puns ("Fishing for ideas?" and "Drop us a line") but, like any good artist, they knew when to stop.
Before moving on, allow me to also gush over the fact that the piece is personalized – something that most companies don't do when being delivered in a poly bag with other items.
It looks like RP pulled out all the stops in order to create a whale (sorry, I couldn't resist) of a package.
QUEENS WANTS A KNIGHT
I received yet another oversized mailing from the Queen's University School of Business. I haven't kept track of how often they mail me but it's got to be a couple of times a year. And they've been doing it for years.
I never respond. But I keep getting their expensive packages. Will they ever get the message that I'm not interested, and stop wasting their money?
Yes. I guarantee it.
The most recent package was sent to my old address and Canada Post forwarded it. But that service is going to stop in June. And Queen's is going to start saving some money once they remove me from their list.
I SEE A BIG IMPROVEMENT
CNIB recently underwent a rebranding.
First, they changed their name from Canadian National Institute for the Blind to: CNIB. That makes sense for two reasons: (1) everybody always refers to them as CNIB anyway (2) most of the people they serve aren't truly blind, just sight-impaired.
Along with the name change, they've updated and upgraded their graphics.
In the past, you could count on them to present materials that were old-fashioned looking and heavy handed. Their new look is clean and contemporary. They've even ditched their ugly purple mainstay for green. That certainly impresses...
Dr. Bob
b_knight@telus.net
Here's a Thank You to readers who wrote about there being no Dr. Bob blog last Monday. I then posted an explanation, saying that it would be back on the 19th at the latest. But somehow that post didn't stay up. Maybe it's because I've upgraded the blog to a newer version. And who knows – maybe it will appear again.
GAINED AN ARTICLE
The latest issue of Canadian Fundraiser Enews features an article by your scribe. To read it, go to:
http://www.canadianfundraiser.com/newsletter/article.asp?ArticleID=2215
FISHING FOR NEW CUSTOMERS
The most recent issue of DM News came with some enclosures, including an extremely impressive one from RP Graphics.
It's die cut in the shape of a fishing tackle box, and printed to look like one. The front reads, "Bob 'tackle' your DM effectively!" The reverse reads, "Everything Knight & Associates needs to land the BIG one!"
This is a vey inviting piece on the outside and it doesn't disappoint when you open up the 'box'.
It shows an array of fishing lures, each one supposedly designed to help in a different situation, e.g. Variable Colour Print, Personal URLs, etc. There are a few more appropriate puns ("Fishing for ideas?" and "Drop us a line") but, like any good artist, they knew when to stop.
Before moving on, allow me to also gush over the fact that the piece is personalized – something that most companies don't do when being delivered in a poly bag with other items.
It looks like RP pulled out all the stops in order to create a whale (sorry, I couldn't resist) of a package.
QUEENS WANTS A KNIGHT
I received yet another oversized mailing from the Queen's University School of Business. I haven't kept track of how often they mail me but it's got to be a couple of times a year. And they've been doing it for years.
I never respond. But I keep getting their expensive packages. Will they ever get the message that I'm not interested, and stop wasting their money?
Yes. I guarantee it.
The most recent package was sent to my old address and Canada Post forwarded it. But that service is going to stop in June. And Queen's is going to start saving some money once they remove me from their list.
I SEE A BIG IMPROVEMENT
CNIB recently underwent a rebranding.
First, they changed their name from Canadian National Institute for the Blind to: CNIB. That makes sense for two reasons: (1) everybody always refers to them as CNIB anyway (2) most of the people they serve aren't truly blind, just sight-impaired.
Along with the name change, they've updated and upgraded their graphics.
In the past, you could count on them to present materials that were old-fashioned looking and heavy handed. Their new look is clean and contemporary. They've even ditched their ugly purple mainstay for green. That certainly impresses...
Dr. Bob
b_knight@telus.net
posted by DoctorBob | 1:25 PM
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